blogger
Blogger Part A 1. Explain marketing research process. · Define the problem · Define the research · Choose date sources · Choose research methods · Construct sample · Set budget and deadline · Undertake research · Analysis and Evaluation 2. List 3 secondary data sources for both internal & external. Internal · Sales figures · Customer reports · MIS reports External · Directories · Retail audits · Trade association data 3. List 3 primary field data sources. · Experiments · Surveys · Panels 4. Choose one of the primary field data sources. Observation Strengths · What people do rather than say · Potential for bias is reduce · Carried out without customer’s kownledge Weakness ·